As the lead designer for GAMP Energy Drink, I was responsible for shaping the brand’s identity and visual presence. I led creative strategies and design concepts that reflected the bold and energetic spirit of the brand, ensuring alignment with its performance-driven ethos. My role involved art direction for packaging design, and the development of promotional materials to enhance GAMP’s visibility.
Through this branding project, I developed a visually striking and cohesive brand identity that not only embodies the energy and drive behind the product but also resonates with consumers. This project challenged me to merge creative direction with strategic thinking, allowing GAMP to stand out in a competitive market. By crafting engaging designs and overseeing cohesive campaigns across digital and physical spaces, I reinforced GAMP’s commitment to empowering energy-conscious consumers. This work highlights my ability to elevate brand presence and deliver impactful design solutions that connect with audiences and drive brand loyalty.